As of today (2025-06-28), Criteo's current share price is MXN672.25. Criteo's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2025 was MXN320.27. Criteo's Cyclically Adjusted PB Ratio for today is 2.10.
The historical rank and industry rank for Criteo's Cyclically Adjusted PB Ratio or its related term are showing as below:
MEX:CRTO N'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.4 Med: 2.21 Max: 3.43
Current: 1.42
During the past years, Criteo's highest Cyclically Adjusted PB Ratio was 3.43. The lowest was 1.40. And the median was 2.21.
MEX:CRTO N's Cyclically Adjusted PB Ratio is ranked worse than 58.77% of 713
companies
in the Media - Diversified industry
Industry Median: 1.11
vs MEX:CRTO N: 1.42
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Criteo's adjusted book value per share data for the three months ended in Mar. 2025 was MXN406.567. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is MXN320.27 for the trailing ten years ended in Mar. 2025.
Shiller PE for Stocks: The True Measure of Stock Valuation
Criteo Cyclically Adjusted PB Ratio Historical Data
The historical data trend for Criteo's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Criteo's Cyclically Adjusted PB Ratio
For the Advertising Agencies subindustry, Criteo's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Criteo's Cyclically Adjusted PB Ratio Distribution in the Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Criteo's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Criteo's Cyclically Adjusted PB Ratio falls into.
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
Criteo's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Criteo (MEX:CRTO N) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Criteo Cyclically Adjusted PB Ratio Related Terms
Thank you for viewing the detailed overview of Criteo's Cyclically Adjusted PB Ratio provided by GuruFocus.com. Please click on the following links to see related term pages.
Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
Portfolio Contest
MEX:CRTO N has been successfully added to your 